promo activia: activate your frigo
New promotion from danone in spain. You need to register into an app and your frigo can be visited by their sales force. If they find activia yoghurt in your frigo you'll win a prize. So,you better have the them at home everyday!!Great
Sun cream in south italy
Is a bit that i have not add any post but many things happened in last month chnged residence, married new job... but lukely i had still some time to travel and get new inspiration.
Last was during our sumer vacation, that this year has been really short, in Sicilly.
I did not took with me sun cream from Spain since I managed to take only hand bagage with me (1week in summertime, easy!). I'll take it whrn i arrive in the island there will be meany in a beach and summer place-i thought. And there were actually, first supermarket we stoped, i looked after the cream, big displays from Nivea and Bilboa were close to the check out, good job for the barnd managers of the barndm perfect situation, eyecatching on the impus purchase area, in supermarkets close to the beach!
Then the surprise came when i looked at it closely, strange all of them are 4, 10, max 15 factor!!! And rest of it only refrshing creams and oils.
Here was one thing i did not count on when doing my bag, people in the south dont nees same protection than us. Their skins are less sensitjve to sun burns since they have much more exposure to the sun.
So, bm of sun cream companies: tourist go to this area wich see and barroc architecture is more than spectaculsr a(and more on 15 Agust week) so there is business opportunity there!!!
CAMPOFRIO HAZTE EXTRANJERO, emotional and relevant for target comunication
https://www.youtube.com/watch?v=kfh-P7-tV70
Spot from Campofrio, a Spanish brand that makes cold cuts. Launched two weeks before Christmas, very emotional and relevant topic for target.
130.000 views in youtube in the first 3 days!
Spot from Campofrio, a Spanish brand that makes cold cuts. Launched two weeks before Christmas, very emotional and relevant topic for target.
130.000 views in youtube in the first 3 days!
HEINZ and McDonalds breack relations after 40years
Reuters) - World's biggest fast-food chain seeks new ketchup for its famous french fries.
"As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time," McDonald's said in a statement.
"We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition," said McDonald's, which has more than 34,000 restaurants around the globe.
Heinz declined to comment. "As a matter of policy, Heinz does not comment on relationships with customers," company spokesman Michael Mullen said.
The switch will be more apparent overseas than in the United States, as McDonald's only serves Heinz ketchup in two domestic markets - Pittsburgh and Minneapolis, the Pittsburgh Post-Gazette reported on Friday.
Indeed, ketchup packages handed out at McDonald's restaurants in the United States often say only "fancy ketchup." Most in-store ketchup dispensers are not branded.
The move from McDonald's could benefit Heinz ketchup rivals Hunt's, owned by ConAgra Foods Inc (CAG.N), and Del Monte.
Warren Buffett's Berkshire Hathaway and an investment fund affiliated with 3G Capital bought Heinz for $28 billion in June and immediately named Hees CEO.
Burger King went public in June 2012, less than two years after it was taken private by 3G Capital Management LLC, which retains a stake in the fast-food chain.
Burger King has been a Heinz customer for "decades" and uses its products in roughly 80 percent of markets around the world, spokesman Miguel Piedra told Reuters.
(Reporting by Lisa Baertlein in Los Angeles; Additional reporting by Alina Selyukh in Washington, D.C.; Editing by Leslie Adler)
Reuters) - World's biggest fast-food chain seeks new ketchup for its famous french fries.
McDonald's Corp (MCD.N) on Friday said it plans to end its 40-year relationship with ketchup maker H.J. Heinz Co, since that company is now led by Bernardo Hees, the former chief executive of hamburger rival Burger King Worldwide Inc (BKW.N).
"As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time," McDonald's said in a statement.
"We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition," said McDonald's, which has more than 34,000 restaurants around the globe.
Heinz declined to comment. "As a matter of policy, Heinz does not comment on relationships with customers," company spokesman Michael Mullen said.
The switch will be more apparent overseas than in the United States, as McDonald's only serves Heinz ketchup in two domestic markets - Pittsburgh and Minneapolis, the Pittsburgh Post-Gazette reported on Friday.
Indeed, ketchup packages handed out at McDonald's restaurants in the United States often say only "fancy ketchup." Most in-store ketchup dispensers are not branded.
The move from McDonald's could benefit Heinz ketchup rivals Hunt's, owned by ConAgra Foods Inc (CAG.N), and Del Monte.
Warren Buffett's Berkshire Hathaway and an investment fund affiliated with 3G Capital bought Heinz for $28 billion in June and immediately named Hees CEO.
Burger King went public in June 2012, less than two years after it was taken private by 3G Capital Management LLC, which retains a stake in the fast-food chain.
Burger King has been a Heinz customer for "decades" and uses its products in roughly 80 percent of markets around the world, spokesman Miguel Piedra told Reuters.
(Reporting by Lisa Baertlein in Los Angeles; Additional reporting by Alina Selyukh in Washington, D.C.; Editing by Leslie Adler)
Reuters) - World's biggest fast-food chain seeks new ketchup for its famous french fries.
BRAZIL: XEROX shops!
I've been recently in Brazil for holiday,first stop was Rio, most incredibly city I've ever seen, the nature of the place is just amazing!
Many times we call a category of products by it brand leader, as the Kleeneks, Nutella, Chupa Chups. In this case I found interesting to share with you how they not only use the brand Xerox as a verb for print but it also takes the name of the copy shops...
Many times we call a category of products by it brand leader, as the Kleeneks, Nutella, Chupa Chups. In this case I found interesting to share with you how they not only use the brand Xerox as a verb for print but it also takes the name of the copy shops...
Also with this picture we can percive the cost of a menwork...
ALGIDA FB PAGE ITALY-- Important to have a look at competition well done Lidel!
Algida e il caso Winner Taco su Facebook: i prosumer al potere!
Its long time that I wanted to enter into social media, but there are many cases in the net already. But since its quite some time I don't write now and were taking about this in the coffee this morning (grazie Gaia)... Just let the article self-explain but it is in Italian, so will just translate a bit the story.
Algida (Unilever) Italy, make a contest on its FB page to understand which is the product consumers would like them to relaunch. Winner was by far Winner Taco. Algida decided not to listen to its fans and launch another product. Fans only mention the name of Winner Taco in each post. And not only this, they are being creative to shout to the brand to give back their favorite Ice cream.
But this is not all, Lidel, the Germany Food retailer has took the oportunity and included in their portfolio for this summer a private label copy of winner Taco. Sales are going up with them! and fb users are even asking Algida to contact the producer of Lidel if the problem with them is production
.
http://www.ninjamarketing.it/2013/02/06/rivogliamo-il-winner-taco-algida-alle-prese-con-prosumer-consapevoli/),
COCA COLA GREEN IN SOUTH AMERICA
I have always heard the story about the green color for Coca-Cola. That it was it original color, but then was Santa Claus who turned it into red... or was the other way around. Santa Claus was green and then due to Coca-Cola spot it turned red?
The think is that what has changed again now, at latest in South America (for the time being) is the color of the historical Cocoa cola logo. I don't know why this change seems to me much hard than the past black and silver. Maybe is because it is difficult to assimilate this new positioning completely functional for Coke!
I must admit that the as genius as they are they have tried to turn this functional change with lots of emotions talking about kissing... you think they made it right? Is that because is there a trend of natural things in SA?
http://video.repubblica.it/mondo/biodegradabile-e-senza-zucchero-la-coca-cola-diventa-green/135631/134165?ref=HRESS-10
DIAEGO engaging drunk digital
Have you ever seen any of your mates take a Nosedive or do the Lost Shoe Shuffle after too much to drink? What's your most embarrassing performance in a drinking role? Don't let a big night out with your mates bring you social...
http://www.youtube.com/watch?v=Z4vLObF-0Yo
http://www.youtube.com/watch?v=Z4vLObF-0Yo
Mc Donald's a Bar in SPAIN?
1€ drinks at Mc. Donald's!!!
I think that anybody who thinks about a place that it'skitchen is allways open is Mc Donald's. I think is the place that anytime you go there it is full of people... is that because anytime is good to have a burger? Now they are creating a new concept expoiting, in my opinion, this big asset.
I think that anybody who thinks about a place that it'skitchen is allways open is Mc Donald's. I think is the place that anytime you go there it is full of people... is that because anytime is good to have a burger? Now they are creating a new concept expoiting, in my opinion, this big asset.
From the NETHERLANDS to BIRMANIA
Myanmar opens comercial doors to EuropeFirst came the cola. Now comes the beer.
Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.
Heineken N.V. will operate in Myanmar through a joint partnership with locally-owned Alliance Brewery Co. Ltd, which is majority owned by businessman Aung Moe Kyaw. The plan is to build a $60 million brewery near the capital city of Yangon that will begin making and selling beer brands including Heineken by the end of 2014.
The brewers are banking on Myanmar's beer market reaching the size of other Asian nations. But there is a long way to go: Per capital consumption in Myanmar is 3 liters per person, compared with 30 liters in Vietnam, 26 liters in Thailand and 36 in China, according to Heineken. (Beer consumption in the U.S. is 75.9 liters per capita, according to Euromonitor.)
In the Netherlands it is 74 liters at the moment, which we are contributing to rise it up lately.
Thanks for the article DC!
http://adage.com/article/global-news/global-beer-brands-make-move-myanmar/241449/?
GREEK YOGHUT in America
We have seen a peculiar phenomenon in the dairy world in the United States over the past five years: the Greek yogurt market has literally exploded in a short period of time. This thick yogurt owes its success to its nutritional qualities and its flavour, in a society which is constantly thinking about eating more healthily, but is not willing to compromise on taste.
PEPSI vs. COKE: no sugar or maximum taste?!
I have allways been more a coca cola supporter rather than a pepsi one... but I must admit that in this case, to me, pepsi has done a better job!
While I was on the plane the other day flighing from Paris to Amsterdam, I had for all the trip this small spot in front of me with an offer for a coca-cola can and a pepsi one!
and after half an our looking at them, either you take them, or, as it happened to me the other day, you start analizing the pack! (ok, this is a bit freak and probably happens only to marketers ;( ) but the fact is that with the same preposition of NO SUGAR, both of them have oposite subrands (MAX and ZERO)... courios right?!
GERMANY: PRICE SENTIVE MARKET IN EUROPE
This Tuesday I've been in Germany and have visited the Haribo shop in Bonn. The perfect paradise for kids!
Amazing the brand awareness of this brand that has been expanded with its bear around the world!
And what a prices!!! Germany is the larket lider in Europe for low prices! impossible compete with them and Haribo is a good example! Jelli category is bery much about promotions, and you can't compete with them on price!
BIMBO: anticrisis solution for consumers, expired products solution for producer!
They will
have now a new policy which will help increasing distribution on the most
rotating points of sale (f.i. near schools) and at the same time to decrease the leftover of expired
products. And need to add to this a PR effect to increase positive awareness to
the brand.
The article
below explains this great move!
http://www.lavanguardia.com/vida/20130130/54363261483/bimbo-vendera-productos-caducar-cerca-colegios.html
SWITZERLAND: PUBLICITY ON SKI SLOPES
I have always
thought that the billboards placed on the ski resorts are really a nice example
of a well exploitation of a media space. As the little spots you can also find
on the back side of the plane sofas, the billboards you find on a ski slops are
very much oriented to a certain target which helps taking the maximum advantage of its impacts.
Here some examples found last week on the slopes!
It's nice to see that many times are cars the the product diplayed on this kind of advertising, they look so nice under the snow, so cool, so safe! The other one that surprises me is insurance companies that as well are popular there.
Rivella is almost the national drink in Switerladnd! I'v always find a Rivella logo when I ski in the Helvetic Country.
MUJI CHRISTMAS CAMPAIGN
I must
admit that I’m the kind that doesn’t
like shops or chains that sell many different things without any sense. And
this is what I used to think about Muji in the past. Yes, ok, all is nice and store is perfect organized,
but let’s say that I can leave without buying anything there.
This year,
I have to admit that they save me with some critical Christmas presents. And
it’s because at the send I understood its proposal, this shop has things that
are so generic that can be used by anyone!
They have
done a great job this year, having developed hole Christmas dedicated portfolio
cheap and useful for everybody, just excellent for their target, just excellent
for Christmas presents.
SAUDI ARABIA: PUBLICITY Without women
I met her on my first job, right after finishing the University and I think the connection was immediately.
I like strong and enterprising personalities!
Then we spend some time in Uk, when I was there temporally working for a
project and we also had the opportunity to travel a bit together to Switzerland
( Te auerdas hotel-prision en Lucerna? ;)).
Now she is
living in Jeddah (Saudi Arabia) and with this article she has just published helps
me to talk on how culture also affects communication.
http://www.lavanguardia.com/lectores-corresponsales/20121119/54354631420/rostro-mujer-arabia-saudi.htmlJust find differences between this two spots!
https://www.youtube.com/watch?v=GUKmFV6YgKc
2) ME version SMINT happymeter spot:
https://www.youtube.com/watch?v=B7Yl_xQBuJw
LEBANON: Switzerland, mint and Liquorice!
I’ve been
many times there, but no one as the last time, when I has the chance to explore
a bit outside Beirut (thanks Ahmead). I must admit Lebanon is one of my favorite countries
within the ME. Before going there I heard a lot about it and its similar with
Switzerland not only because of the mountains
full of cedar forest and ski resorts but also to be the richest part of
the area. And it’s true, even if once
you are outside Beirut, still people wants to exchange you by camels (it wouldn’t
be an Arabic country without it), when
you are in Beirut you can feel like being in some places in Europe. But there is a special filling there,
something you don’t find in Switzerland, and I only noticed it then I got back
home (in that time in Switzerland). And thought, How can it be that in a
country that has all this social problems everybody is on the street and a
country where all works and all is so clean,
streets are empty? And it’s not because of the clime! People in Lebanon
know that a bomb can arrive tomorrow so better to life the day as the last one!
In Switzerland they don’t.
I have so
much fun always in ME and people is so hospitality. They know how to enjoy life!
Maybe is as well because of this that people smoke a lot there! And that’s why there is a huge business for candies that helps throats and blocked noses. And as a good ex French colonial country if it has liquorice taste better!
SPAIN: JAMON JAMON CHIPS!
This is one of that products that makes you feel at home once you try it.
I must admit I went once to the supermarket in Switzerland looking for it, but of course "Jamon, jamon" is not a comon taste in Switzerlad... that mus be a cheese or chocolate one tere
So, today a very patriotic post with a very Spanish flavor, Jamon!!! Just try them if you have the opportunity! But, only in Spain!!!
How many afternoons we’ve
passed eating the nice and salty Jamon Jamon with my Dixi’s friends? I think
they know all possible gossips and stories that happen to us! They were always
present on our Saturday and Sunday meetings afternoon in “Lali’s Kitchen”. They
were with us to cry, laugh, discuss, study and help each other ;). Good
memories still alive!Ruffles, ruffled potato chips produced by Lay's potato chips, a division of Frito-Lay, has adapt their snack portfolio following taste of in each country.
Would like to try the Yakisoba flavor sold in Brazil or the “TapaTio souce” from America, there are many of them!!!!
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