I have allways been more a coca cola supporter rather than a pepsi one... but I must admit that in this case, to me, pepsi has done a better job!
While I was on the plane the other day flighing from Paris to Amsterdam, I had for all the trip this small spot in front of me with an offer for a coca-cola can and a pepsi one!
and after half an our looking at them, either you take them, or, as it happened to me the other day, you start analizing the pack! (ok, this is a bit freak and probably happens only to marketers ;( ) but the fact is that with the same preposition of NO SUGAR, both of them have oposite subrands (MAX and ZERO)... courios right?!
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