From the NETHERLANDS to BIRMANIA

Myanmar opens comercial doors to Europe

First came the cola. Now comes the beer.
Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.
Heineken N.V. will operate in Myanmar through a joint partnership with locally-owned Alliance Brewery Co. Ltd, which is majority owned by businessman Aung Moe Kyaw. The plan is to build a $60 million brewery near the capital city of Yangon that will begin making and selling beer brands including Heineken by the end of 2014.
The brewers are banking on Myanmar's beer market reaching the size of other Asian nations. But there is a long way to go: Per capital consumption in Myanmar is 3 liters per person, compared with 30 liters in Vietnam, 26 liters in Thailand and 36 in China, according to Heineken. (Beer consumption in the U.S. is 75.9 liters per capita, according to Euromonitor.)
In the Netherlands it is 74 liters at the moment, which we are contributing to rise it up lately.
Thanks for the article DC!

http://adage.com/article/global-news/global-beer-brands-make-move-myanmar/241449/?