BIMBO: anticrisis solution for consumers, expired products solution for producer!

Bimbo (now a Sara Lee brand) is the generic name we use in Spain when we talk about sliced bread. In the article below you can see a nice and "green" marketing strategy they have started using.

They will have now a new policy which will help increasing distribution on the most rotating points of sale  (f.i. near schools) and at the same time to decrease the leftover of expired products. And need to add to this a PR effect to increase positive awareness to the brand.

The article below explains this great move!

http://www.lavanguardia.com/vida/20130130/54363261483/bimbo-vendera-productos-caducar-cerca-colegios.html