COCA COLA GREEN IN SOUTH AMERICA

I have always heard the story about the green color for Coca-Cola. That it was it original color, but then was Santa Claus who turned it into red... or was the other way around. Santa Claus was green and then due to Coca-Cola spot it turned red?

 

The think is that what has changed again now, at latest in South America (for the time being) is the color of the historical Cocoa cola logo. I don't know why this change seems to me much hard than the past black and silver. Maybe is because it is difficult to assimilate this new positioning completely functional for Coke!

I must admit that the as genius as they are they have tried to turn this functional change with lots of emotions talking about kissing... you think they made it right? Is that because is there a trend of natural things in SA?



http://video.repubblica.it/mondo/biodegradabile-e-senza-zucchero-la-coca-cola-diventa-green/135631/134165?ref=HRESS-10

DIAEGO engaging drunk digital

Have you ever seen any of your mates take a Nosedive or do the Lost Shoe Shuffle after too much to drink? What's your most embarrassing performance in a drinking role? Don't let a big night out with your mates bring you social...






http://www.youtube.com/watch?v=Z4vLObF-0Yo

Mc Donald's a Bar in SPAIN?

1€ drinks at Mc. Donald's!!!

I think that anybody who thinks about a place that it'skitchen is allways open is Mc Donald's. I think is the place that anytime you go there it is full of people... is that because anytime is good to have a burger? Now they are creating a new concept expoiting, in my opinion, this big asset.

 

http://www.marketingnews.es/distribucion/noticia/1075423028805/mcdonalds-tambien-quiere-bar-ofrece-bebidas-1-euro.1.html?utm_source=newsletter&utm_medium=marketingnews&utm_campaign=20130621

From the NETHERLANDS to BIRMANIA

Myanmar opens comercial doors to Europe

First came the cola. Now comes the beer.
Heineken announced today it will re-enter Myanmar after a 17-year absence, following similar moves by PepsiCo and Coca-Cola. Global marketers are eyeing new growth in the southeast Asian nation as it ends authoritarian policies that had led to sanctions from western countries.
Heineken N.V. will operate in Myanmar through a joint partnership with locally-owned Alliance Brewery Co. Ltd, which is majority owned by businessman Aung Moe Kyaw. The plan is to build a $60 million brewery near the capital city of Yangon that will begin making and selling beer brands including Heineken by the end of 2014.
The brewers are banking on Myanmar's beer market reaching the size of other Asian nations. But there is a long way to go: Per capital consumption in Myanmar is 3 liters per person, compared with 30 liters in Vietnam, 26 liters in Thailand and 36 in China, according to Heineken. (Beer consumption in the U.S. is 75.9 liters per capita, according to Euromonitor.)
In the Netherlands it is 74 liters at the moment, which we are contributing to rise it up lately.
Thanks for the article DC!

http://adage.com/article/global-news/global-beer-brands-make-move-myanmar/241449/?

GREEK YOGHUT in America

 

 

 

 

 

 

 

We have seen a peculiar phenomenon in the dairy world in the United States over the past five years: the Greek yogurt market has literally exploded in a short period of time. This thick yogurt owes its success to its nutritional qualities and its flavour, in a society which is constantly thinking about eating more healthily, but is not willing to compromise on taste.

http://downtoearth.danone.com/2013/02/27/greek-yoghurt-an-american-success-story/

 

PEPSI vs. COKE: no sugar or maximum taste?!

I have allways been more a coca cola supporter rather than a pepsi one... but I must admit that in this case, to me, pepsi has done a better job!
While I was on the plane the other day flighing from Paris to Amsterdam, I had for all the trip this small spot in front of me with an offer for a coca-cola can and a pepsi one!
and after half an our looking at them, either you take them, or, as it happened to me the other day, you start analizing the pack! (ok, this is a bit freak and probably happens only to marketers ;( ) but the fact is that with the same preposition of NO SUGAR, both of them have oposite subrands (MAX and ZERO)... courios right?!

 

GERMANY: PRICE SENTIVE MARKET IN EUROPE

This Tuesday I've been in Germany and have visited the Haribo shop in Bonn. The perfect paradise for kids!
Amazing the brand awareness of this brand that has been expanded with its bear around the world!
And what a prices!!! Germany is the larket lider in Europe for low prices! impossible compete with them and Haribo is a good example! Jelli category is bery much about promotions, and you can't compete with them on price!