CHINA: coffee as a social drink..

 

 

CONNECTING OVER COFFEE: Nestlé relaunches its popular Nescafé 1+2 Original.
“People in China originally began drinking coffee as a ‘pick-me-up’”, said Adrian Ho, Nestlé’s Senior Vice President of Coffee and Beverages in the Greater China region.“Today, more and more consumers are regarding coffee as a social drink to enjoy in and out of home.“They are increasingly taking time to savour the experience of drinking coffee while connecting with each other face-to-face,” he continued.

The company has spent four years developing the new recipe, which is based on extensive research into consumer preferences.Nestlé has found Chinese people now expect a richer, more aromatic coffee with more balanced, milky flavours than before.The company will roll the product out across China this month. It will be supported by a new communication campaign encouraging consumers to spend more time enjoying a cup of coffee together.

Nestlé introduced Nescafé to China 25 years ago. It is now the leading coffee brand in the country.

A wide selection of other Nescafé coffee product lines is also available in China including Nescafé Premium, Nescafé Café Collection and Nescafé Classic.


Info from: www.nestle.com