VS.
Because we always want things we don't have... I went to the supermarket looking a shampoo to help me on drying my hair straight during my last trip in SA. IT was in Cape Town and I found very curios that most shampoos were about sighting your hair. In SA the AFRO country??? Then I wonder how strong must be that product that should be used for Africans to straight their hairs.
Africans do really care about their look and we all know how important is the hair for girl's looking. Their got this strong and thick hair to protect from their extreamly hot sun. And even if there was also the time of the Afro pride revolution, having straight hair is something for them that remembers Occidental trends which is always attractive in this part of the world.
The launch of Sunsilk Afro in the South African market in 2002 was one of the biggest and most challenging projects that Unilever has ever undertaken. Although Unilever is very strong in every other personal grooming category, they had no presence whatsoever in the black haircare sector.
The market was saturated and highly fragmented. There were over 230 brands already on the shelves. Most South African women were under the spell of the popular Afro-American brand Dark 'n Lovely as well as the local brand Black Like Me.
But they found the hole and created the need!
Look how people there try to hide the curly hair even with plaits!
some info from http://www.unilever.co.za/brands-in-action/detail/Sunsilk/294616/
And here a great new campaign from Unilever, because men should buy their own shampoo as well and don't take ours!
http://www.youtube.com/watch?v=V6e_N5IzA24&feature=youtu.be
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