While I was waiting for my plane to go back home this weekend, I saw an interesting product showing of on the shelves of the duty free. I was looking for a snack to have during the flight, something light because I had already my lunch but at the same something to help my stomach wait until the, usually late, Spanish dinner. In the middle of many different brands of “grissines”, typical Italian bread, I saw this new family of products Vitasnella. Vitasnella (“slimlife”) is a brand of Danone in Italy for the yogurts which fat free and help your body keep in shape. In this case the product was bag of chips potatoes. What a brand stretch done by Kraft to launch a range of chips potatoes (one of the unhealthier products) with its most healthy brand Vitasnela. Great brand stretch done by Kraft in my opinion. They will take advantage of the awareness Vitasnella already has within its target which is exactly the same as this new product “fat free potatoes”. Clients are secure! On top of this they have started their launch in places like the airports; perfect place where to buy snacks and perfect place to incentive a trial on this kind of products! Looking forward to see how they introduce this product in the supermarket. I already so on the web they have a full range of snacks with this brand, not only potatoes!!!!
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