ITALY: macchiato caldo!!!



As you might know I recently moved to Italy. I have always loved this country. I love it’s art, it’s culture, its food. I already felt in love with it when  started “art history” at school, I had a wonderful teacher that made us love the Italian architecture, it’s churches, paints, cupulas…  Then I discovered Tuscany and Rome traveling with my parents, incredible landscape and better food. Mmmm… pizza, pasta, ice creams…!!! But it has not been until this last year, that I have been leaving here that I had not the chance to catch up about coffee. I admit I have become a coffee “dependent” since I move here. Coffee in Italy is not the same as in Spain, Espresso, macchiato, lungo, ristretto, cappuccino, decaffeinato… it’s not that they are picky, is really a different moment for each kind of coffee, but you  can’t understand it if you don’t live in Italy. There  are thousands of  “bar e tabacchi” shops  in all Italy and it is a very big business.

And a very big business creats always other big business if you find the opportunity. Once you had a coffee normally you don’t want other people to understand that you just had one. I was impressed on the huge distribution of chewingums and other candies on this kind of shops. And it’s right! Each time you have a coffee its perfect if you can have a chewingum that cleans your breath. And here a big business opportunity that a company like pvm took and enlarged incredibly it’s sales with more distribution and of course more consumption moments.



I want to add as well some pictures of the first Alber Heijn in The Netherlands since I discovered last weekend in Zandaam it's first shop. And it has as well started as a coffe shop and it developed so much that it is now the first chain in the local market .


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