I have always heard the story about the green color for Coca-Cola. That it was it original color, but then was Santa Claus who turned it into red... or was the other way around. Santa Claus was green and then due to Coca-Cola spot it turned red?
The think is that what has changed again now, at latest in South America (for the time being) is the color of the historical Cocoa cola logo. I don't know why this change seems to me much hard than the past black and silver. Maybe is because it is difficult to assimilate this new positioning completely functional for Coke!
I must admit that the as genius as they are they have tried to turn this functional change with lots of emotions talking about kissing... you think they made it right? Is that because is there a trend of natural things in SA?
http://video.repubblica.it/mondo/biodegradabile-e-senza-zucchero-la-coca-cola-diventa-green/135631/134165?ref=HRESS-10
This is not a color change but a new product, instead of sugar in this Coke there is the Stevia or Truvia ( the name change across the different states)
ReplyDeletean natural sweetener 30% less than sugar.
in fact the label it is Coca Cola Life, Coke Red continue to be produced in all the world