MIDLEE EAST: Fulla doll

Due to business I had to work very much with Middle East countries. I knew somethings about the Arab world because my father is an "African fan" and I have traveled with him to some countries of that amazing part of the world. The Arab world. From that I learned that is  the people of the Arab culture and the muslim creency they have what makes this area so fascinating.  Then you arrive there and there is this atmosphere, this colors that came from the pollution of the big cities and the sun position that is closer and wormer, this smell, a mix of food and spacies and in many countries also the see or the river, this people, all dress up on their way with the need to show up the pretense of a group and the stong credence’s of a religion, of a part of a comunity. It’s so hard how they feel and how much they are engaged with their groups , that of course you can inmeditaly feel it as well on their products.

As a girl, I have never liked so much to play with dolls, and to be honest, I have never loved the Barbie world even if pink is one of my favorite colors!
Traveling to the Middle East, I dscovered that this doll is not so famous anymore… Fulla is the name of the “Arab Barbie”.  It seems that in the Middle East values are not the same and grils there are not that much into blond hair and neither their mothers that don’t really like the image that this doll is representing. And that’s why after the flop of Matel trying to introduce a Barbie with an abaya, and trying to adapt their famous blond doll into the Arab culture, somet things were left on the development and a small company  from, Syria (now one of the biguest of the country) took the opportunity to introduce Fulla. In Damascus, a Fulla doll sells for about $16, in a country where average per capita income hovers around $100 per month

Young girls here are obsessed with Fulla, and conservative parents who would not dream of buying Barbies for their daughters seem happy to pay for a modest doll who has her own tiny prayer rug, in pink felt. Children who want to dress like their dolls can buy a matching, girl-size prayer rug and cotton scarf set, all in pink.

Though Fulla will never have a boyfriend doll like Barbie's Ken, Mr. Abidin said, a Doctor Fulla and a Teacher Fulla will be introduced soon.

Because you need to adapt!!!